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How to increase audience engagement and grow your event

A study by Microsoft suggested that the human attention span has dropped by 25% in recent years and now stands at just eight seconds – here you will find out how to increase audience engagement or risk losing them.

The perfect way to keep your attendees on the edge of their seats is by making them feel wanted, needed and appreciated. The user experience matters and if you focus on getting that right you are already well on track. They won’t get lost scrolling through social media instead.

Organizers should focus on making the event itself engaging. That way, they can increase audience engagement and grow their event. If you are organizing, it is important to consider the attendees and their needs. 

One way to do this is by using a live stream. This will allow those who are not able to attend the event to still be engaged with it. Another way is by using an app for attendees and speakers that will help them get the most out of it. Content such as maps, schedules, social media feeds etc.

Onsite v Hybrid v Virtual

Events changed forever in the face of the global pandemic and it provided a brand new set of circumstances for organizers. There are endless opportunities but also challenges that lurk around every corner. 

How can you keep an online audience engaged for long enough to get your point across? It has moved away from the in-house Q&A, breakaway sessions and face-to-face interaction and networking.

The success is dependent on how well events are executed. One of the ways to ensure that your event is successful is by increasing audience engagement. You can do this by asking them questions, opening up a discussion and getting them to participate in breakout sessions.

Online breakout sessions are one of the best ways of engaging. They allow you to engage with your audience on a global scale and also provide opportunities for you to interact with other attendees as well.

Hybrid and virtual events are a great way to increase audience engagement and grow. If you want to make yours more accessible, then a virtual event is the perfect solution. It allows people to attend from anywhere, so they don’t have to worry about travel or logistics. 

These events are also a cost-effective way of going international, as it removes the need for travel and accommodation for attendees. Virtual is also a great way of reaching people who can’t attend in person due to their location.

The explosion in technology at our fingertips

We all know that events are a great way to connect with your audience and grow your business. However, it is not easy to stand out among the crowd and attract the attention of a potential customer. This blog should provide you with some tips on how to grow your engagement and make your event more memorable. 

There are many ways to increase engagement during an event, but one of the most effective is creating a post-event recap video. This video can be used for marketing purposes, such as social media posts and email campaigns, or as an educational resource for future events.

Necessity has ensured that more technologies have caught up with the times and now event organizers can access a whole host of software to deliver an engaging user experience.

It has even got to a stage where the market has been flooded by useful tools to help you engage and now it has become difficult to see the wood from the trees. How can you add to your software stack without wasting money?

What should you look out for?

The attendee will never want to settle for second best and so you need to cater for their lofty expectations in order to grab their attention, hold onto it and eventually boost your final metrics and ROI – your brand wins.

1 Simplicity

Ever hear of the KISS principle? Keep It Simple Stupid is a motto many leading professionals live their lives by every day. And by choosing a tool that keeps the experience as simple as possible it avoids any unnecessary headaches and allows for greater engagement. The key to successful events is to make it easy for people to engage. If your audience has a hard time engaging with your content, they will not be inclined to attend your event.

2 Flexibility 

What is the first thing that comes to mind when you think of planning? Long hours, stress, and the fear of not being able to meet your expectations. Of course, this is a simplified view of what it takes to organize an event. However, it’s not too far off from the reality. It can be difficult to find the right balance between flexibility and structure. It’s important that you’re able to provide an experience for your attendees that they will remember and want to come back for more. 

When hosting an event you want to get yourself a tool that will be flexible for your entire audience. The growth of hybrid and virtual events meant for bigger audiences and engagement across the globe. If these attendees can tune into your content via their laptop or phone it makes your software stand out from the crowd. The flexible option always wins.

 

How to increase audience engagement and grow in 2022

Translit RSI

This remote simultaneous interpreting (RSI) software is dedicated to organizers who want to scale and increase engagement.

The entire session is hosted on the cloud allowing for the most simplistic and flexible experience possible for everyone from the client, to the audience, and interpreters too.

We have updated our platform recently too to allow for a customizable iframe widget and white labeling, so the client can even put their name to a product and share a brand that has been a resounding success already.

Try out Translit RSI for yourself

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